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U.S. Electric Utility Customers Favor Energy Prices Over Sustainability, J.D. Power 2024 Index Reveals

J.D. Power 2024 Sustainability Index has revealed that U.S. electric utility customers are prioritizing energy prices over sustainability efforts, according to the report. The report found a significant gap between customer awareness of carbon reduction initiatives and their importance to the average consumer. Despite 80% of U.K. utility customers being served by a utility with a 100% carbon reduction target, only 21% are aware of these goals, a slight increase from 19% in 2023. The overall sustainability score for utilities stands at 32 out of 100, reflecting a modest improvement from the previous year. Despite customer confidence in utilities achieving their clean energy goals, only 28% believe their local utility will meet its targets.

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