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SEIA Introduces New Standards to Promote Ethical Sales Practices in Solar Industry Amid Consumer Misleading Allegations.

The Solar Energy Industries Association (SEIA) has released new standards aimed at ensuring ethical and transparent sales practices for the solar industry. The standards, the first of 11 planned for the industry, will be used for a new SEIA certification program that solar companies and individual salespeople can opt into. These measures come amid allegations from state attorneys general in several states that companies are misleading consumers about rooftop systems and renewable programs. These standards are part of an effort to ensure customers have a great experience going solar.

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